FW24 Lookbook

*Eternal Youth 2* taps into the universal longing for something eternal, something that resists the transience of time and experience.

We’re offering a personal reflective commentary on the human fascination with youth, the stark contrast yet fine line between life and death, and our attempts to find meaning in the face of life’s vast unpredictability.

Drawing on the sociological currents that shape our desire for permanence in our world that is constantly in flux, our collection evokes a kind of nostalgia that transcends mere age—an existential yearning for a time when life seemed simpler, when the future felt limitless and untouched by the inevitable passage of time.

It captures the essence of a feeling—one that blends melancholy with a quiet defiance of impermanence.

 

At the core of *Eternal Youth 2* lies the notion that, as a society, we obsess over the illusion of youth as a way to sidestep the deeper, more unsettling realities of existence. We cling to the vibrancy and energy of youth, not because we believe it can be reclaimed, but because it represents a fleeting moment where time felt abstractly forever. Much like the playful, irreverent spirit found in the universe’s grand indifference, *Eternal Youth 2* suggests that our longing for youth is less about avoiding age and more about our futile attempts to defy the randomness of life itself.

Through this lense, *Eternal Youth 2* doesn’t glorify youth so much as it critiques the human tendency to grasp at it in the hope of finding certainty. We chose to insert playful designs and nostalgic textures as a way to pay both a homage and a gentle reminder that life, in all its absurdity, offers no real guarantees. The irony of it all. The fabric of society itself is woven with a deep desire to make sense of our journey—yet in the end, we are but travelers moving through the chaos, finding some beauty and possibly some meaning wherever we can.

 

Eternal Youth, quite literally, is the idea of being physically immortal and free from aging. It’s an ethereal concept that’s often featured in mythology and fiction.

*Eternal Youth 2* reflects a gentle yet probing inquiry into our obsession with youth. We considered why we cling so fervently to moments we can never hold onto, and what that reveals about our deeper anxieties around meaning and existence.

The collection, similar to life itself, is at once whimsical and profound, yearning to capture the human experience in all its intricate contradictions: our desire to create permanence in a universe that insists on the transient.